Public Relations/Image Management  Program Description

 
 
Public Relations/Image Management. A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.

This program is available in these options:

  • Certificate program
  • Associate degree
  • Bachelor's degree
  • Master's degree