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Sport and Fitness Administration/Management

Program Description

Just the Facts

Sport and Fitness Administration/Management. A program that prepares individuals to apply business, coaching and physical education principles to the organization, administration and management of athletic programs and teams, fitness/rehabilitation facilities and health clubs, sport recreation services, and related services. Includes instruction in program planning and development; business and financial management principles; sales, marketing and recruitment; event promotion, scheduling and management; facilities management; public relations; legal aspects of sports; and applicable health and safety standards.

This program is available in these options:

  • Certificate / Diploma
  • Associate degree
  • Bachelor's degree
  • Graduate Certificate
  • Master's degree
  • Doctoral degree

High School Courses

See the high school courses recommended for programs in this career cluster:

See the high school courses recommended for programs in this pathway:



Additional Information

Maybe the two great loves of your life are sports and business. You might want to consider training in sport management. This program will prepare you to work in both worlds.

There are universities that offer educational programs specifically in sport administration. An undergraduate program will take you three to four years to complete. Some universities may also have one- to two-year programs in sport management or administration. There are master's and doctoral programs, too.

A number of colleges and technical schools also offer one-year certificates and two-year associate's degree programs in sport administration or in related areas such as recreation and leisure studies. These shorter programs tend to be specialized. Students can study specific fields such as recreation leadership or coaching.

Most sport management programs expose you to recreation, physical education, marketing, finance, accounting and program planning.

Programs also generally include internships, which allow students to gain on-the-job training.

William Stier is the coordinator of the sport management program at the State University of New York at Brockport. He says students acquire the personal and professional skills and attributes expected of business grads.

So what do you need to get into this kind of program? Good grades, hard work and broad interests, says Stier. "Academic ability is important, but so is the ability to work hard and be motivated," he says.

Classes in English, physical education and drama will improve your communication and leadership skills.

Get involved in activities outside the classroom, too. Many schools encourage students to gain non-credit experience. This may mean volunteering for the YMCA or YWCA, or the campus recreation club.

Lucie Thibault is the coordinator of a leisure and sport management program. She says internship and volunteer work experience are important in the eyes of employers.

"They're going to look for someone who can stand out," she says. "Often, it's volunteer work that does it."

You don't need certification to become a sport manager, but it can help. Employers are sometimes more likely to hire people with certification in CPR, first aid, coaching or even lifeguarding.

In the U.S., the National Recreation and Parks Association certifies qualified leisure professionals, leisure technicians, leisure provisional professionals, playground inspectors and aquatic facilities operators.


Links

ESPN Online
Find out what's happening in the world of sports

North American Society for Sport Management - Sports Management Programs
Find a program

Contact

  • Email Support

  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900

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OCAP believes that financial literacy and understanding the financial aid process are critical aspects of college planning and student success. OCAP staff who work with students, parents, educators and community partners in the areas of personal finance education, state and federal financial aid, and student loan management do not provide financial, investment, legal, and/or tax advice. This website and all information provided is for general educational purposes only, and is not intended to be construed as financial, investment, legal, and/or tax advice.