Career Clusters  Marketing

Introduction


Planning, managing and performing marketing activities to reach organizational objectives.


Employment Outlook

Careers in this cluster fall into the sales and the management occupational groups used by the Bureau of Labor Statistics for occupational projections.

Sales

Employment of sales and related occupations is projected to grow 3 percent from 2016 to 2026, slower than the average for all occupations, which will result in about 458,700 new jobs. Sales workers in the services and wholesale sectors will continue to be in demand because these occupations remain critical in building and maintaining customer bases for businesses. Rising levels of E-commerce will depress employment growth in the retail sector, where the number of cashiers is projected to decline slightly.

Management

Employment of management occupations is projected to grow 8 percent from 2016 to 2026, about as fast as the average for all occupations, which will result in about 807,300 new jobs. Employment growth is expected to be driven by the formation of new organizations and expansion of existing ones, which should require more workers to manage these operations.



The Buzz


Employment Trends



Opportunities



Self Employment



Pathways in this Cluster

Each pathway has more specific careers, programs and course plans: