Real-Life Communication
As a professor at a university, you must communicate clearly, concisely
and accurately. For example, before you teach your classes, you must go over
your lecture and sum up the key points in such a way that you can explain
things in a way that your students can understand.
Other times, you
must be able to read long reports and documents, and pull out the key points
so you can explain them to other people.
And of course, when you propose
research to your research committee, you must be able to explain to the committee
what your research is all about and why you think it is important to do it.
Right
now, someone has sent you a short clipping from a newspaper. You have only
a couple of minutes to read the document, then you must go and tell someone
else what it is about.
Here is the clipping. Please read it quickly.
The
Future of Advertising is Heavily Influenced by AI
According to
a report by Forbes, spending on artificial intelligence in the advertising
segment is expected to exceed $40 billion globally by 2025.
AI plays
a significant role in personalizing ad experiences. It analyzes consumer behavior
patterns to deliver tailored content, which, studies show, results in a 45
percent increase in engagement compared to non-personalized ads.
As
technology advances, the future of advertising seems geared toward greater
personalization and authenticity. This landscape promises more engaging, targeted,
and relevant advertisements, blurring the lines between marketing and genuine
content creation.
Now, answer the following questions:
- In one sentence, explain the key message in the document.
- What is a possible consequence of the trend discussed in the article?
- How much will advertisers spend on AI by 2025?
- Who reported this statistic?