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Real-Life Activities

Real-Life Communication -- Solution

  1. In one sentence, explain the key message in the document.

    Artificial intelligence is transforming the advertising industry.

  2. What is a possible consequence of the trend discussed in the article?

    It will be harder to tell what is marketing and what is genuine content creation.

  3. How much will advertisers spend on AI by 2025?

    About $40 billion.

  4. Whos reported this statistic?

    It was reported by Forbes.

"In order to do new research and in order to teach existing research, you've got to be able to synthesize what's out there," says archeology professor Doug Bamforth. "So you have to be able to take the kinds of work that we all do, which is often really detailed and sometimes quantitative, where we're using statistics... and turn that into something that gets to the heart of what it is."


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