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Every day, product analyst Louis-Philippe Hemond lives and breathes the jargon of the futures and options market. It's the home of grains, oils and financial instruments and the people who trade them.

"It's a challenging field," says Hemond. "But then everything in finance for me has been challenging in the last 10 years."

Hemond didn't come to the financial market from the usual route. An arts major in university, he decided the business world might be a better place for him than the world of communications. Smack in the middle of a recession, he landed a job at a brokerage firm. Eventually, Hemond moved to stock exchanges.

The challenge of the market never stops. "It's fascinating to find new initiatives that are going to be traded tomorrow, [wondering] who will be the customer and who will be the user," he says.

Hemond launched a new product on the exchange to deal with the yield curve -- a financial situation that can reduce profits. Called the Yield Curve Spread Futures and Options, Hemond hopes it will get rid of the risk involved in yield curves and eventually become an industry standard.

"You're trying to anticipate the need, and that means you have to learn fast," he says.

Accurate anticipation is tough, admits Leon Bitton, director of research and product development for a stock exchange.

"It can be work that's very frustrating because only two out of 10 products are succeeding," he says. "You really have to accept the failure. If a person is just in this for success, it's tough."

Part of the challenge is that derivative products are now in their second generation. When the derivatives were new, it was easier to put together successful packages. The next 10 years will be much more difficult.

"It's exciting, but you really have a broad picture to look at. You don't get to focus on a specific field. It's like any other research and development field -- you need to be up to date and do a lot of reading," says Bitton.

Try projecting what will happen as a result of deregulating electricity. "That's a field that up until recently has been fully regulated by the government -- both in Canada and the United States," he says.

"A market analyst must be aware that the deregulation process is taking place and ask, what does that mean? The government used to fix the price. Now there must be a need for some type of risk management tool. And that's when risk and options come into play."

While some may think predicting the future is about as scientific as looking into a crystal ball, market analysts know better. Analysts find products that aren't only good from a risk management point of view, but are also easy to explain to the user.

"The challenge is to find and structure products that are being standardized in the exchange environment where more and more people can use it," says Bitton.

Lisa Struckmeyer, a product manager at the Chicago Board of Trade, says there's no question this is a fast-paced field.

Despite that, she loves her job. "It's a dynamic industry and financial derivatives are really becoming more and more complex. It's fun to keep on top of it."

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