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Choreographer

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A major part of a choreographer's job is to be able to communicate effectively. Not only must your dance communicate feelings to the audience, but you must be able to communicate your vision to your dancers, or you won't get the results you expect.

But dance professionals aren't the only ones you have to communicate with. "At the beginning of a project," says choreographer Roxanne Claire, "I will sit down and come up with a timeline and map out where I need to be. At some point I have advertising. I have to talk to people where we're performing and find out what kind of press release I have to write for them to get it into the newspaper and what kind of information they need for the program."

Sound like a lot? Well, it's just the beginning!

"You have to find out when the costumes need to be ready for dress rehearsal, and you have to work with the person who is mixing the music, as well as the lighting person," says Claire.

For all your efforts to come off smoothly, you'd better be able to communicate effectively and clearly with others!

"As the choreographer, you're the manager of the whole thing," says Claire.

One important form of communication is the press release. You must include who, what, when, where and why.

Here is a guideline for writing one:

"FOR IMMEDIATE RELEASE" (In capital letters with quotes.)
The date of the press release


A headline that tells about your message


The body of your message telling who, what, when, where and why


Thank you for your time

Your name and contact information

Your assignment: You have put together your own dance concert. Write a press release to announce it.

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