Real-Life Communication
You are an account planner working on a new advertising campaign.
The campaign will be for a brand new product that has yet to launch. It is
for a new universal gaming system that can play any game a player wants, no
matter how new or how old the game, and no matter which console you're using.
You
need to do some research on this market before deciding what the message for
this advertising will be. You will need to get into the minds and hearts of
gamers to create ads that will get their attention.
You decide to
go out into the real world and talk to gamers. You head off to video game
stores, arcades and malls. You even talk to a few nephews, nieces and their
friends.
This is what people tell you:
"There are too many
systems out there and if a game comes out for every system, each system has
its own version of it. To get the full gaming experience, you would have to
get every single game console and their version of the game."
"Sometimes
a game comes out for a single console and not for another one. And if you
don't have that console, you can't play that game."
"You can play
the arcade quality games at home. Five or 10 years ago, you would not be able
to."
"Consoles are now coming out like every year. You buy it and
then the next year, something better comes out."
What kind of insight
do these comments give you? Write a sample report summarizing the attitudes
found in the research.
Want to learn more? Check out this URL:
AdRants
Internet: https://www.adrants.com/