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As a multimedia designer, you find that clients are often unfamiliar with technology. They know what they want, but they don't understand the technology and the technical jargon that goes along with it.

It's part of your job as a multimedia designer to explain to your clients what technology can do for them. But you have to explain it in terms they understand.

Why don't you try your hand at translating technical definitions into plain language?

Below are some definitions from the UC Berkeley Glossary of Internet & Web Jargon. See if you can put them in your own words. Putting something into your own words is the best way to ensure you really understand it.

HYPERTEXT: On the World Wide Web, the feature, built into HTML, that allows a text area, image, or other object to become a "link" (as if in a chain) that retrieves another computer file (another web page, image, sound file or other document) on the Internet. The range of possibilities is limited by the ability of the computer retrieving the outside file to view, play or otherwise open the incoming file. It needs to have software that can interact with the imported file. Many software capabilities of this type are built into browsers or can be added as "plug-ins."

SPIDERS: Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" or "knowbots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of web pages up to date. They obtain new pages, update known pages and delete obsolete ones. Their findings are then integrated into the "home" database.

Most large search engines operate several robots all the time. Even so, the web is so enormous that it can take six months for spiders to cover it, resulting in a certain degree of "out-of-datedness" (link rot) in all the search engines.

HTML: Hypertext Markup Language. A standardized language of computer code, imbedded in "source" documents behind all web documents, containing the textual content, images, links to other documents (and possibly other applications such as sound or motion), and formatting instructions for display on the screen. When you view a web page, you are looking at the product of this code working behind the scenes in conjunction with your browser. Browsers are programmed to interpret HTML for display.

HTML often imbeds within it other programming languages and applications such as SGML, XML, Javascript, CGI-script and more. It is possible to deliver or access and execute virtually any program via the WWW.

You can see HTML by selecting the View pop-down menu tab, then "Document Source."

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