Real-Life Communication
No matter where you live, chocolate seems to be a universal language.
There are different textures, varieties and even colors of chocolate. And
those who make chocolate are looked upon as very special craftspeople.
Since
becoming a chocolatier, you've had a lot of fun creating different chocolate
varieties and forms. You've now decided to create a catalog to showcase
your chocolates for people who don't live near your shop. You've
had the photos taken for the catalog. Now you're writing descriptions
for each item.
You're trying to write descriptions that will entice
people to buy your chocolates. You want something that will create desire
and describe the chocolates accurately enough for people to get an accurate
understanding of what they are getting. And so far, you've done a good
job.
For example, you've created chocolate champagne bottles filled
with chocolate-covered strawberries. In your catalog, you describe them as
"champagne bottles molded from pure, milk or dark chocolate guaranteed to
make your mouth water. Filled with fine, hand-packed chocolate-covered strawberries,
these champagne bottles are sure to bring a toast on any occasion."
What's
stumping you at the moment are two items. The first is a caramel-cream-filled
chocolate truffle. The second is almond bark with coconut and raisins. All
of your chocolates are made by hand from pure cocoa butter and the finest
ground cocoa and other ingredients.
The truffles go well with a white
dessert wine. And the almond bark has won awards from the Confectioner's
Association and the American Chocolatier's Guild.
Can you write
the descriptions for these two items? Remember to keep the descriptions fun.
Use descriptive language to make the reader's mouth water and entice
them to purchase your confections.