Real-Life Communication
A big part of professional racing involves sponsorship and advertising.
In order to get the money to maintain a team and its cars, the team must attract
sponsors. As a driver or owner, you may be required to write a presentation
for potential sponsors.
One promising sponsor for your race car is
the company that produces Mega Oil Filters. If you are persuasive enough,
you will get $100,000 from Mega Oil in exchange for displaying a logo on your
car's hood. But before they will spend the money, they want proof you can
deliver the exposure they want.
That money could buy a lot of TV ads;
why is your car a better medium for their message?
Here's some information
you can use for the pitch:
- Your car runs in 30 races per year.
- About 30,000 people see each race.
- Two of the races are carried on TV and seen by 500,000 people.
- You do, in fact, use Mega Oil filters.
- Your fans are true, die-hard racing fans. But they're also interested
in their own cars, and how to make them run better.
Now, go do your presentation. Do it as concisely as possible and
remember, you are making a promise you CAN deliver.
"Being a spokesperson
comes with the territory," says driver Amy Selig. "If you want to be a winning
driver, you have to be able to get out there and meet your public."