Real-Life Decision Making -- Solution
You decide to go ahead and implement a food assessment fee.
In order to remain operational, you have to begin making a profit. A golf
and country club is a business, and as such, must make a profit in order to
remain operational. So, you make the decision to implement the needed food
assessment fee.
The members are furious. How could you possibly expect them to pay more
money, on top of the already steep dues? Members are now threatening to cancel
their memberships. Perhaps you should have considered other ways to increase
revenues.
"This is not the time, at this particular state [of the economy], to probably
be solving that problem [by raising fees]," says golf pro Mark Csencsits.
"There are other options, and... creative thinkers are finding ways to add
more members to contribute to the bottom line rather than raise prices.
"Private clubs are in trouble, overall, except for the very elite, and
[raising fees] would not be a scenario that I would suggest to solve the problem."