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Ski Resort Manager

Real-Life Activities

Real-Life Decision Making

Your ski hill's chairlift keeps breaking down. You know that if you don't replace the lift soon, your customers will look for another place to ski.

As the ski resort manager, you start shopping around, looking at new high-speed chairlifts for your hill. They look wonderful, but the price tag is shocking. A new chairlift is going to cost $10.5 million to purchase.

Ouch! That's a lot of money. If you purchase the lift, you're going to have to attract a lot more skiers to help pay for it. However, the hill you run is rather small and family oriented. The two towns surrounding it are also rather sparsely populated. But with the right marketing, you might be able to attract skiers from larger urban centers.

You consider purchasing a second-hand lift. It isn't high speed and it isn't glamorous, but the price is much better at $2 million. But will people be satisfied with that lift? Will they go to the competition's hill with the high-speed chairs if you make that decision?

What do you do?

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OCAP believes that financial literacy and understanding the financial aid process are critical aspects of college planning and student success. OCAP staff who work with students, parents, educators and community partners in the areas of personal finance education, state and federal financial aid, and student loan management do not provide financial, investment, legal, and/or tax advice. This website and all information provided is for general educational purposes only, and is not intended to be construed as financial, investment, legal, and/or tax advice.