Real-Life Decision Making -- Solution
You purchase the new high-speed quad chair.
You take out big loans and mortgages to finance the purchase.
"Even if you're a smaller hill, you have to consider the options,"
says Aaron Liswood. He is the director of ski business and resort management
at a college. "If the bigger hills in the area have high-speed detachable
quads, are you going to be able to stay competitive?"
Soon, the new lift is installed. It works wonderfully, carrying skiers
comfortably and quickly to the top of the hill. They're impressed with
the new chair.
The only problem is, the snow isn't falling this year as it usually
does and the number of skiers is actually down from last year. Looking at
the money you're bringing in, you start to worry.
If things don't pick up soon, you could end up losing your entire
operation. "If you do it, are you going to get increased business?" asks Liswood.
"These aren't easy decisions. Something like that could make or break
your business. You have to think carefully."