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Market Research Analyst

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AVG. SALARY

$62,800

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EDUCATION

Bachelor's degree

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JOB OUTLOOK

Increasing

Real-Life Activities

Real-Life Decision Making -- Solution

You decide to give the presentation without questioning the data.

Your professor is pleased. You get an A in the course. The client sends the data to her boss and loses her job because the survey showed her department was not doing well at all under her management.

You feel really guilty. In addition, the professor keeps using his bad questionnaire format, and nobody has the courage to stop him. He ruins a lot of people in the process.

In your career as a market researcher, you will need to protect your reputation by taking a stand sometimes.

"Sometimes bosses or clients do try to influence the researcher to tell a story that they want to hear," says Subbu Sivaramakrishnan, a market research consultant and associate professor of marketing.


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