Career Pathways  Marketing Management

Introduction


People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.



Pathways in this Cluster

This pathway is part of the Marketing cluster. These are the other pathways in the cluster: