Moving to a new home can be tough. It takes a lot of energy -- physical,
mental and emotional energy. There are so many details and so much uncertainty.
This burden can be especially heavy for seniors.
Fortunately, there's a new group of professionals coming to the rescue.
They call themselves senior move managers. And there is a growing need for
their services. That's because since seniors are a rapidly growing segment
of our society.
However, whether you can find enough clients to make a career as a senior
move manager will depend on many factors, such as your marketing skills and
your ability to relate to seniors.
Vicky Riley Keyes is a senior move manager. She says attitude is important.
"Empathy, patience, a warm and caring personality and experience working
with seniors," are essential in this field, says Riley Keyes.
If you can offer these things, you'll get a lot of gratitude from your
clients. "It's very satisfactory offering a service that people really appreciate,"
Bill Lehman is a senior move manager in Minnesota. He says the ideal person
for this career is organized, caring and compassionate. He says the field
has its challenges, but there are great rewards.
"It's the personal satisfaction of helping people through a process they
otherwise couldn't do, because their family is unwilling or unable to help...and
the look on their faces when they walk into an apartment that hours earlier
was empty and now it's put together with everything put away."
Senior move managers help seniors with many different tasks. Before the
move, they help their clients plan and prepare to move. When is the best time
to move? How many of their belongings will fit in the new home? What should
be done with all the extra stuff? What new items need to be purchased? These
are just a few of the questions that need to be answered.
Once the plan is in place, senior move managers take action. They carefully
pack and label boxes. They might hire a moving company, or they might do the
move themselves. They might arrange to hold a sale of all the belongings that
are no longer needed, or refer the client to an estate sale agent.
They will help with other details too, like handling changes of address
and getting the phone line transferred. In short, they do everything necessary
to ensure the move is as stress-free as possible.
The National Association of Senior Move Managers (NASMM) was started in
2003. It now has over 800 members.
Peg Guild is the president of NASMM. She says demand is growing fast, but
there's one big challenge: "Getting the awareness out, so potential clients
know we exist and can look for someone in their area."
Susan Danick agrees. She's a senior move manager in Maryland. "I think
the biggest hurdle is awareness," she says. "People say, 'I wish I knew about
you five years ago, and I would have moved sooner.'"
Senior move managers rely a lot on word-of-mouth to find new clients. Websites
are an important marketing tool. As well, some move managers give presentations
at seniors' centers and community centers in order to raise awareness.
Guild says most senior move managers are in their 40s, 50s or 60s. Many
have a background in social work, and some have worked in retirement communities.
But that doesn't mean a younger person couldn't build a career in this
area. "I think a younger person could do it," Guild says, "but it would take
a bit of a mature worldview."
Senior move managers typically charge by the hour. Many give an estimate
on the total before they start. The hourly rate is based on several factors.
"A lot depends on the area you're in, the cost of living, and people's willingness
to pay for the service," says Stan Watkins. He's a senior move manager.
Guild says hourly fees for senior move managers tend to range from $30
to $75 an hour. Her company has handled moves for as little as $350 and as
much as $3,000.
Watkins has heard of hourly rates ranging from $25 to $60. Riley Keyes
charges by the project. She says the cost is typically $1,900 and up, including
the cost of the moving company.
Several factors are behind the growing demand for senior move managers.
The big one is the growing senior population. According to the Administration
on Aging, there were 39.6 million seniors in 2009. By 2030, that number will
grow to 79.1 million.
Those considering offering services to this expanding segment of our society
should be aware of the challenges. Seniors vary widely in their ability to
deal with change and stress. Helping clients deal with that stress can be
a difficult aspect of this career. Being sensitive and being a good listener
helps a lot.
Some seniors don't want to move, but have to for health or financial reasons.
"They have typically been in their home 30, 40, 50 years, and changing that
is difficult," says Lehman. "There are a lot of memories."
"We need to be good listeners," says Guild, "because our clients like to
tell us the stories of their things. Sometimes, if they can tell that story
one more time, it makes it easier to let go of the item. It's not just letting
go of a home, it's changing the way you live."
National Association of Senior Move Managers
More info about this new profession, including a directory of
senior move managers
Ten Downsizing and Moving Tips
Learn how to have a smoother move
Federal Interagency Forum on Aging-Related Statistics
A detailed look at the fastest growing age group in the U.S.