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Real-Life Decision Making -- Solution

You wait to find out for yourself whether the information is correct.

This is the real-life decision of Marva Marrow, editor-in-chief and online producer of a site dedicated to pets. Only in her case, a journalist had written a dog profile story. When an expert dog breeder of that particular dog called to dispute the accuracy of one of the facts, before pulling the article, Marrow checked the caller's credentials.

When the person first calls, says Marrow, "you have to be diplomatic." Then do your own research.

"This person had been breeding those particular dogs for 25 years and had 10 champion dogs," she says. After his qualifications are checked, she queries the writer about where the fact came from. At least it's better than print, where if a fact is wrong, it haunts you forever.


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