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"When we're talking about the Internet, it's such a wide open Wild West frontier," says Marva Marrow. She is the editor-in-chief in charge of online producing for a site on pets. It's hard to say what degree program you should choose. Marrow did not get a degree.

She does recommend that people learn HTML. Don't use software just to convert your text to HTML. Learn how to do it manually.

Amy Strycula wears the hat of online producer, but her job title is creative director for a website. She recommends marketing, graphic design, web programming, and creative or web writing classes in college. "Most of my web knowledge has been self-taught," she says. "I would love to have more formal marketing knowledge."