Market Analyst  What They Do

Just the Facts

Market Research Analysts and Marketing Specialists Career Video

Insider Info

dotFinding new markets and educating people about the true nature of futures and options are growing fields for market analysts. They're interested in where the world economy is heading.

"Ten years from now, there's going to be more and more need for the public to be investing in derivatives -- also called risk management fields," says Leon Bitton, director of research and product development for a stock exchange.

dotMarket analysts look at what's happening in the world market and predict what sorts of commodities look good. Sometimes that involves knowing what industries are going to be deregulated and what opportunities are out there.

Other times, it's a question of coming up with new financial products that are attractive to the user. Regardless, it always involves keeping up with current events.

"When you get deregulation, you get high price volatility and therefore the need for a risk management tool," says Bitton. Or you might be looking for speculation to offset that risk, such as an option on a stock that is exploring the possibility of finding gold in Singapore.

dotPurchasing a future is like purchasing a piece of clothing from a catalog -- you see the shirt, like it, send in your request. No money exchanges hands until you receive the commodity.

Purchasing an option is like purchasing collision insurance for your car. The insurance company doesn't pay out unless you have a crash. In that case, it pays out a set price, even if your car is totaled.

dotAnd it's all part of protecting business investment. By offering futures or options, companies protect their investment. "You have to be up to date and have a good knowledge of market needs," Bitton says.

dotIf you think this is a narrow field, think again. In Chicago, one of the biggest markets for derivatives, market analysts have come up with 80 to 90 new products in a single year -- interest rate futures, commodity derivatives, energy derivatives, pulp and paper and forestry. Meanwhile, the New York Mercantile Exchange is introducing new products as a result of the deregulation of electricity.

Some qualities employers look for are a good knowledge of the risk management market, superior analytical skills and the ability to visualize a new product.

"You need to have analyst skills, but you still need the skills of a business developer," says Bitton. "It's just like launching a new business, except that you're launching a product."

At a Glance

Scout out money-making markets

  • You need a good knowledge of the risk management market and superior analytical skills
  • A significant amount of post-secondary education is required
  • Certification as a chartered financial analyst will help your employment prospects