Public Relations Manager  What They Do

Just the Facts

Public Relations and Fundraising Managers Career Video

Plans, directs, or coordinates activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plans, directs, or coordinates activities to solicit and maintain funds for special projects or nonprofit organizations.

This career is part of the Marketing cluster Marketing Management pathway.

A person in this career:

  • Identifies main client groups and audiences, determines the best way to communicate publicity information to them, and develops and implements a communication plan.
  • Develops and maintains the company's corporate image and identity, which includes the use of logos and signage.
  • Manages special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Writes interesting and effective press releases, prepares information for media kits, and develops and maintains company internet or intranet web pages.
  • Designs and edits promotional publications, such as brochures.
  • Establishes and maintains effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluates advertising and promotion programs for compatibility with public relations efforts.
  • Facilitates consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Establishes goals for soliciting funds, develops policies for collection and safeguarding of contributions, and coordinates disbursement of funds.
  • Assigns, supervises, and reviews the activities of public relations staff.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Account Executive -- Employed by an organization such as a bank, public relations firm, or advertising agency who is responsible for the business of a specific client.
  • Account Supervisor --
  • Annual Giving Director --
  • Communications Director --
  • Communications Manager --
  • Community Relations Director --
  • Development Director --
  • Public Affairs Director --
  • Public Relations Director --