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Public Relations Manager

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AVG. SALARY

$110,390

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EDUCATION

Bachelor's degree or higher +

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JOB OUTLOOK

Stable

What They Do

Public Relations Managers Career Video

About This Career

Plans, directs, or coordinates activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

This career is part of the Marketing cluster Marketing Management pathway.

A person in this career:

  • Assigns, supervises, and reviews the activities of public relations staff.
  • Confers with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Designs and edits promotional publications, such as brochures.
  • Develops and maintains the company's corporate image and identity, which includes the use of logos and signage.
  • Develops, implements, or maintains crisis communication plans.
  • Directs activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  • Drafts speeches for company executives and arranges interviews and other forms of contact for them.
  • Establishes and maintains effective working relationships with clients, government officials, and media representatives and uses these relationships to develop new business opportunities.
  • Evaluates advertising and promotion programs for compatibility with public relations efforts.
  • Facilitates consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Communications Director
  • Communications Manager
  • Community Relations Director
  • Development Director
  • Public Affairs Director
  • Public Relations Director (PR Director)

Contact

  • Email Support

  • 1-800-GO-TO-XAP (1-800-468-6927)
    From outside the U.S., please call +1 (424) 750-3900

Support


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