Advertising Manager  What They Do

Just the Facts


Advertising and Promotions Managers Career Video



Plans, directs, or coordinates advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

This career is part of the Marketing cluster Marketing Management pathway.


A person in this career:

  • Plans and prepares advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Inspects layouts and advertising copy and edits scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Assists with annual budget development.
  • Confers with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Coordinates with the media to disseminate advertising.
  • Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
  • Plans and executes advertising policies and strategies for organizations.
  • Directs, motivates, and monitors the mobilization of a campaign team to advance campaign goals.
  • Gathers and organizes information to plan advertising campaigns.
  • Creates media notices about events.

Insider Info

Dig into the details and check out what people in this job have to say about their work.



Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Account Executive -- Employed by an organization such as a bank, public relations firm, or advertising agency who is responsible for the business of a specific client.
  • Advertising Director --
  • Advertising Sales Manager --
  • Classified Advertising Manager --
  • Marketing and Promotions Manager --
  • Marketing Director -- Directs an organization’s general advertising, marketing, strategic planning, and business connections.
  • Marketing Manager --
  • Promotions Director --
  • Retail Advertising Sales Manager --