Advertising Sales Agent  What They Do

Just the Facts


Advertising Sales Agents Career Video



Sells or solicits advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuades retailers to use sales promotion display items.

This career is part of the Marketing cluster Professional Sales pathway.


A person in this career:

  • Prepares and delivers sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintains assigned account bases while developing new accounts.
  • Provides clients with estimates of the costs of advertising products or services.
  • Locates and contacts potential clients to offer advertising services.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Obtains and studies information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
  • Prepares promotional plans, sales literature, media kits, and sales contracts, using computer.
  • Processes all correspondence and paperwork related to accounts.
  • Draws up contracts for advertising work and collects payments due.
  • Delivers advertising or illustration proofs to customers for approval.

Working Conditions and Physical Demands

People who do this job report that:

  • You would often handle loads up to 10 lbs., sometimes up to 20 lbs. You might do a lot of walking or standing, or you might sit but use your arms and legs to control machines, equipment or tools.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Irregular hours
  • Overnight travel
  • Weekend work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Account Executive -- Employed by an organization such as a bank, public relations firm, or advertising agency who is responsible for the business of a specific client.
  • Account Manager -- Serves as the primary business contact for the client and is responsible for client satisfaction, representing their needs and goals within the organization to ensure quality.
  • Advertising Account Executive --
  • Advertising Account Representative --
  • Advertising Consultant -- Provides their expertise to companies on a short or long-term basis and are generally hired based on their background and experience in specific product areas.
  • Advertising Representative --
  • Advertising Sales Representative -- Sells advertising space in print publications, on websites or on billboards or other outdoor media, or sells advertising time on television or radio shows.
  • Directory Advertising Sales Representative --
  • Marketing Consultant -- Conducts research on market conditions in local, regional or national area to determine existing level of sales for particular products and services, and to assess potential markets and future trends.
  • Sales Representative --