OKcollegestart - Career Profile

Print This

E-mail This

PDF This

Green Marketer What They Do

Creates and implements methods to market green products and services.

This career is part of the Marketing cluster Marketing Management pathway.

Maintains portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Devises or evaluates methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
Analyzes the effectiveness of marketing tactics or channels.
Analyzes regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
Monitors green-related industry statistics or literature to identify trends.
Generates or identifies sales leads for green products and technologies.
Writes marketing content for green product web sites, brochures, or other communication media.
Revises existing marketing plans or campaigns for green products, technologies, or services.
Identifies marketing channels for green products or services.
Develops communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.

People who do this job report that:

You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.