Green Marketer  What They Do

Just the Facts


Green Marketers Career Video



Creates and implements methods to market green products and services.

This career is part of the Marketing cluster Marketing Management pathway.


A person in this career:

  • Maintains portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Devises or evaluates methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
  • Analyzes the effectiveness of marketing tactics or channels.
  • Analyzes regional energy markets, including energy pricing, market structures, energy generation competition, and energy transmission constraints.
  • Monitors green-related industry statistics or literature to identify trends.
  • Generates or identifies sales leads for green products and technologies.
  • Writes marketing content for green product web sites, brochures, or other communication media.
  • Revises existing marketing plans or campaigns for green products, technologies, or services.
  • Identifies marketing channels for green products or services.
  • Develops communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.

Work Hours and Travel

  • Overnight travel
  • Overtime work