Sales Manager  What They Do

Just the Facts


Sales Managers Career Video



Directs the actual distribution or movement of a product or service to the customer. Coordinates sales distribution by establishing sales territories, quotas, and goals; also establishes training programs for sales representatives. Analyzes sales statistics gathered by staff to determine sales potential and inventory requirements, and to monitor the preferences of customers.

This career is part of the Marketing cluster Marketing Management pathway.


A person in this career:

  • Resolves customer complaints regarding sales and service.
  • Oversees regional and local sales managers and their staffs.
  • Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs.
  • Determines price schedules and discount rates.
  • Reviews operational records and reports to project sales and determine profitability.
  • Monitors customer preferences to determine focus of sales efforts.
  • Prepares budgets and approves budget expenditures.
  • Confers or consults with department heads to plan advertising services and to secure information on equipment and customer specifications.
  • Directs and coordinates activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
  • Confers with potential customers regarding equipment needs and advises customers on types of equipment to purchase.

Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Overnight travel
  • Overtime work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • District Sales Manager --
  • National Sales Manager --
  • Regional Sales Manager --
  • Sales and Marketing Vice President --
  • Sales Director --
  • Sales Representative --
  • Sales Supervisor --
  • Sales Vice President --
  • Store Manager --