Marketing/Marketing Management, General  Program Description

 
 
Marketing/Marketing Management, General. A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

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This program is available in these options:

  • Certificate program
  • Associate degree
  • Bachelor's degree
  • Master's degree
  • Doctoral degree