Public Relations, Advertising, and Applied Communication  Program Description

 
 
Public Relations, Advertising, and Applied Communication. A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

This program is available in these options:

  • Bachelor's degree
  • Master's degree
  • Doctoral degree