Demonstrator and Promoter  What They Do

Just the Facts


Demonstrates merchandise and answers questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

This career is part of the Marketing cluster Professional Sales pathway.


A person in this career:

  • Demonstrates or explains products, methods, or services to persuade customers to purchase products or use services.
  • Provides product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Keeps areas neat while working and returns items to correct locations following demonstrations.
  • Records and reports demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Sells products being promoted and keeps records of sales.
  • Sets up and arranges displays or demonstration areas to attract the attention of prospective customers.
  • Suggests specific product purchases to meet customers' needs.
  • Transports, assembles, and disassembles materials used in presentations.
  • Identifies interested and qualified customers to provide them with additional information.
  • Practices demonstrations to ensure that they will run smoothly.

Working Conditions and Physical Demands

People who do this job report that:

  • You would often handle loads up to 10 lbs., sometimes up to 20 lbs. You might do a lot of walking or standing, or you might sit but use your arms and legs to control machines, equipment or tools.
  • Work in this occupation involves standing more than one-third of the time

Working in this career involves (physical activities):

  • Picking out a particular sound in the presence of other sounds
  • Seeing clearly at a distance
  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Irregular hours
  • Weekend work

Specialty and Similar Careers

Careers that are more detailed or close to this career:

  • Brand Ambassador --
  • Demo Specialist --
  • Demonstrator --
  • Event Specialist --
  • Field Merchandiser --
  • Food Demonstrator --
  • In Store Demonstrator --
  • Merchandiser -- Responsible for ensuring that products appear in the right store at the appropriate time and in the correct quantities.
  • Product Ambassador --
  • Product Demonstrator --